The P-Plan for Business

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Typically, most have an executive summary, a marketing plan, a management team description and financials income, cash-flow and balance sheet projections. The recent studies are hard to ignore because they're based on reasonable samples and were performed by reputable researchers. But business plans show no sign of going extinct. Business plan competitions and college-level business plan courses are more abundant than ever.


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Another cause is that investors or strategic partners insist on it. Hackney's experience writing the plan for Roaring Lion convinced him of both the benefits and limitations of business planning. Simply writing a plan helped push him to start a business when he had no intention of doing so. But the plan wasn't nearly as effective when it came to identifying and quantifying the risks and opportunities his company would face.

One problem arose when it became apparent he had overestimated the business's revenue potential by about percent. His company's annual sales are nothing to sneeze at, but they are far less than Hackney expected in his plan.

Samples in Library Resources

Among other missteps, he underestimated the actual selling price of the company's products. The economic appeal to customers is still strong, but it's not as strong as he'd hoped. Perhaps most important, his plan didn't recognize the amount of financial capital it would require to grow the company, which has made it difficult for him to reach those early sales forecasts.


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Like many entrepreneurs, Hackney learned to write a business plan from a book. That, plus feedback and many hashing-out sessions with his soon-to-be investors and partners, produced a plan that was accurate in its basic aim: to describe a business model that would allow him to build a successful enterprise.

Today, Hackney says he'd definitely write a business plan if he started another business. But he'd be much more conservative with his financial projections and de-emphasize the use of them. Mark Henricks writes on business and technology for leading publications and is author of Not Just a Living. Entrepreneur Media, Inc. In order to understand how people use our site generally, and to create more valuable experiences for you, we may collect data about your use of this site both directly and through our partners. The table below describes in more detail the data being collected.

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Write a Business Plan to Start Your Own Business in 2020!

Business Plans. The experts aren't so sure--but entrepreneurs like the founders of Roaring lion energy drink say it's a must. Next Article -- shares Add to Queue. Mark Henricks. Magazine Contributor.

500+ Free Sample Business Plans

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P-Plans — Softools

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The table below describes in more detail the data being collected. By giving your consent below, you are agreeing to the use of that data. For more information on our data policies, please visit our Cookie Policy. Revoke Consent Submit Consent. Business Plans. Next Article -- shares Add to Queue. Adam Toren. VIP Contributor. Serial entrepreneur, mentor, advisor and co-founder of YoungEntrepreneur.

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How to Write a Business Plan

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